Lena Lekkou

BIO

Lena Lekkou is a Multidisciplinary Designer with over 15 years of professional experience. Currently she works as Head of Web Department at SAE Athens, where she also teaches Visual Design, Web Design, and UI/UX Design. In addition to her academic role, she works as a freelance designer, focusing on branding, website design, and mobile application development. She is the host of the "Life of Dev" podcast, available on Spotify. Lena is actively involved in the tech community, co-organizing meetups like Angular Athens meetup, workshops, and conferences.

Talk (Beginner):

Designing for Engagement & Motivation

We focus on usability, but what about the element of fun? This workshop explores how Gamification can transform the products you design. We'll delve into the Bartle taxonomy, understanding the different types of players and how to design experiences that resonate with each. Learn how to create products that are not only easy to use but also enjoyable, motivating, and unforgettable. No laptop needed – just bring your curiosity!

Breakdown:

• Quick preview of Gamification theory

• Bartle Taxonomy of Players

• Some examples from games

• Hands On workshop