Katerina Foskolou

BIO

With over 12 years of experience, Katerina has transitioned into leadership roles, shaping UX strategies that align user needs with business objectives.

As W. Edwards Deming said, "Without data, you're just another person with an opinion." She firmly believes in the power of data-driven design, a mindset shaped by her studies in Pure Mathematics at first, and later in Design, with a specialization in Human Computer Interaction. Recently, she completed a mini MBA to bridge the gap between UX Design and Business Strategy.

Currently, serves as Product Design Manager at Accenture and as a Coursera Mentor, guiding designers through their journey in UX research & prototyping.

Talk (Expert):

Optimising Conversion Rate: A Case Study Demonstrating the Measurable ROI of UX

Abstract

What is the ROI of UX, and why is it important? In this session, we’ll dive into a case study that demonstrates how UX can directly impact business metrics and revenue. Is there something that, if implemented, would significantly increase our conversion rate?

Using mixed research methods, we identified key improvements that led to measurable outcomes. This session will explore how UX decisions can drive business success and contribute to revenue growth.

Key Takeaways

Hard: How can you drive results that align user needs with business goals? Translating both quant and qual insights into measurable outcomes, offering insights for UX professionals aiming to make a business impact.

Soft: How do you drive results that earn respect and secure a UX seat at the table? Navigating the hard truths of working with business people, stakeholders, and their biases, overcoming real challenges in the process.